Andy Szebeni, Director

Andy is a trainer with A&P and spent 10 years in business-to-business publishing, moving into the conference and newsletter business in the 1990s.

In 1999 he established the Fire Communications telecoms consultancy and now focuses on helping sales organisations to get the best from their staff and resources.

As founder director of A&P he now focusses on helping small and micro businesses to find new customers via telemarketing and training sales and customer service people in larger organisations.

Andy has presented to groups of business people large and small on the subject of sales development and is available for speaking engagements.

Peter Willson, Associate Trainer

Peter began his sales career in 1979 with spells at BT and STC. He launched a sales training program for Seltek IT in 1988, continued training field sales staff at SDX Systems through the 1990s and most recently was in charge of training at Evoxus, a Woolwich-owned phone systems distributor.

Peter's forte is enthusing groups both large and small with his entertaining, educational and lively seminar sessions.

John Sayer, Associate Trainer

John has spent 30 years in sales, 18 of those with Canon and Xerox, two companies that set the agenda in sales techniques in the second half of the 20th century. Much of his recent experience has been in sales training and sales strategy at a national and regional level for the best stationery and office equipment distributors in the UK.

John is not only a captivating presenter but has an unrivalled depth of knowledge of classic - and more spontaneous - sales techniques. Even the most experienced executives do not fail to take away a golden nugget of information to help their next pitch.

Dawn Roberts, Associate Trainer

Dawn's experience in both performing and business places her in an enviable position to understand the communication needs of businesses and organisations.

She runs courses in voice, presentation and communication skills to high acclaim. Dawn is passionate about her work and is fun, enthusiastic and dynamic.

Dawn trained as an operatic singer and vocal specialist at the Royal Northern College of Music. She has a post graduate diploma in business studies and worked for 12 years in marketing and public relations.